The Senior Manager, Salesforce & AI Solutions will lead the strategy, delivery, and adoption of AI–powered Salesforce solutions that transform how RealPage operates across Sales, Marketing, Finance, Support, and Implementations. This role reports to the Director of CRM Applications within the Business Enterprise Systems Technology organization and partners closely with product, engineering, data, security, and business leaders. 

This leader will own the AI vision within the Salesforce ecosystem, driving the implementation of AI agents, copilots, intelligent automation, and insight-driven workflows that materially improve productivity, decision-making, and customer outcomes. The role blends enterprise Salesforce leadership with hands-on AI program ownership, from ideation through scaled production adoption. 

Key Responsibilities 

• Define and execute a AI-first Salesforce roadmap, aligning AI agents, copilots, and automation to measurable business outcomes. 

• Lead the delivery of AI use cases across Salesforce, including conversational agents, intelligent case routing, summarization, recommendations, and decision support. 

• Translate complex business problems into high-impact AI use cases with clear success metrics, ROI, and adoption targets. 

• Drive prioritization, release planning, and deployment for AI-enabled Salesforce capabilities. 

• Partner with data engineering, analytics, and platform teams to ensure high-quality data, embeddings, and retrieval strategies for AI solutions. 

• Establish and enforce AI governance, including responsible AI practices, prompt management, model monitoring, security, and compliance. 

• Evaluate AI platforms, tools, and vendors; make informed build-vs-buy decisions and manage AI-focused SOWs and partners. 

• Serve as a trusted advisor to senior stakeholders on AI strategy, risks, and value realization. 

• Lead change management and adoption strategies to ensure AI solutions are trusted, used, and embedded into daily workflows. 

• Mentor and develop a high-performing Salesforce team, raising AI literacy and product thinking across the organization. 

• Track delivery milestones, dependencies, risks, and realized business value from AI initiatives. 

Core Salesforce & Leadership Requirements 

• Bachelor’s degree or equivalent experience. 

• 12 -15 years of experience leading enterprise CRM implementations and integrations. 

• Strong experience with Salesforce Lightning, Service Cloud, Sales Cloud, and Experience Cloud. 

• Experience leading Salesforce org migrations, including mergers and acquisitions. 

• Background in custom application development on the Salesforce Platform. 

• Agile ScrumMaster or Product Owner certification preferred. 

• Proven people leader with experience managing and scaling high-performing teams. 

• Exceptional communication skills, with the ability to explain AI concepts to executive and non-technical audiences. 

AI Leadership Skills (Core to the Role) 

• Proven experience leading AI initiatives from concept through production and adoption. 

• Hands-on experience with Salesforce AI capabilities, such as Einstein Copilot, AI agents, Data Cloud, or equivalent AI orchestration tools. 

• Strong understanding of LLM concepts, including prompt engineering, retrieval-augmented generation (RAG), embeddings, fine-tuning considerations, and evaluation metrics. 

• Experience designing AI agents and copilots that augment human workflows rather than operate in isolation. 

• Ability to define AI success metrics (accuracy, latency, adoption, productivity gains, cost-to-serve reduction). 

• Experience partnering with data scientists and engineers to operationalize AI at scale. 

• Deep understanding of responsible AI practices, including hallucination mitigation, bias, explainability, security, and data privacy. 

• Familiarity with AI lifecycle management, including experimentation, rollout, monitoring, and continuous optimization. 

• Strong product mindset with the ability to balance speed, trust, and enterprise scalability. 

Leadership Mindset 

• Visionary, execution-oriented leader passionate about AI-driven transformation. 

• Comfortable operating in ambiguity and shaping strategy in a fast-evolving AI landscape. 

• Empathetic people manager who builds trust and accountability during change. 

• Natural collaborator who bridges business, data, and technology disciplines